Introducing the launch of "The New Ear (a)" a revolutionary departure from the conventional tech-centric releases of our time. In a world saturated with gadgets and gizmos, "The New Ear (a)" offers a bold alternative - a celebration of the power of silence and introspection.
The project consisted of collaborating with Nothing (R) and creative studio The Beach Assembly, working on the initial type animation style and R&D development.
Motion type was used in the main launch promo, social posts as well the official launch in Tokyo. Final edit was put together by The Beach Assembly.