A gallery of people, for people.
National Portrait Gallery tells the story of Britain through portraits, using art to bring history to life and explore living today. From local champions to global icons, national treasures to unsung heroes, the Collection is filled with the surprising and inspiring stories that have shaped, and continue to shape a nation.
Working with Edit Brand Studio, the new National Portrait Gallery identity needed help to give the gallery more presence, more reach, and more relevance.
The identity is rooted in the Gallery’s rich visual heritage but reimagined for the needs of a 21st-century brand.