Working with brud.creative to launch a new life style brand in collaboration with Jackie Chan. Offering physical products and web 3 experiences. The brand is part of the wider ‘Kungfuverse’ platform, and sets out to engage fans from the next generation and celebrate Jackie's enduring legacy while charting a bold new direction for its future.
We helped develop motion principals and kinetic arangements that captured the movement of Kungfu. Building on motion tracking of vintage training footage to bring back to life long-lost moves and convert them into a unique set of motion and static graphics.
Brand Design & Concept: @brud.creative
Motion: @calango @orderdesignuk
Graphics: @matthodges @octopusjellysquid
Client: @kungfuverse @jackiechan @sonjachen
Typeface: Coign Pro Bold @colophonfoundry