Working as a motion designer at branding agency ZAG we created the motion guidelines for EE's biggest brand launch in over a decade.
From R&D to final delivery, we developed the motion design system for the brand to use as a basis for their massive marketing ecosystem.
The Project took the brand back to its core component, the smart dot, and gave it a new, simpler aesthetic and defined new behaviours to allow the brand as much playful, multi-channel utility as possible.